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When a store app makes sense

A mobile website is essential. An app is for the customers who come back.

Returning customers
An icon on the home screen, a saved cart and a signed-in account make repeat purchases quicker.
A direct channel
Push notifications reach customers who opted in, without depending on email filters or ad platforms.
Speed on mobile
Lists and images sized for the phone, plus cached content, make browsing feel immediate.

When it probably isn't worth it

If most of your sales are one-off purchases from new visitors, focus on your mobile website first. We would rather tell you that than sell you an app you don't need.